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如果你提出索評(píng)請(qǐng)求，10個(gè)客戶(hù)中有7個(gè)將留下評(píng)論，其中80%的評(píng)論來(lái)自跟進(jìn)電子郵件，要求購(gòu)物者提供有關(guān)產(chǎn)品的反饋。亞馬遜索評(píng)模板是亞馬遜FBA賣(mài)家從客戶(hù)那里獲得評(píng)論和反饋的絕佳方式。

正面評(píng)價(jià)越多，賣(mài)家評(píng)級(jí)越高，獲得“buy box”的幾率更高，因此銷(xiāo)量也會(huì)更高。如果你想獲得更多產(chǎn)品評(píng)論，那么可以參考下面的索評(píng)模板，以在不違反亞馬遜政策的情況下索要更多評(píng)論。

如何在亞馬遜上索要反饋?

據(jù)亞馬遜稱(chēng)，以下是獲得反饋的認(rèn)可方法：

以“Feedback Request”為標(biāo)題直接聯(lián)系買(mǎi)家;

在包裝插頁(yè)上留下索要評(píng)價(jià)的請(qǐng)求。

亞馬遜提供以下示例文本供參考：

“Thank you for purchasing our products on Amazon.com. We strive to offer you the best value and service possible. Please take a moment to rate us as a seller on the Amazon.com website.”

這樣的索評(píng)請(qǐng)求沒(méi)有多大吸引力。請(qǐng)記住，客戶(hù)是人，因此如果文本更貼近真人的口吻，你就能獲得更多、更好的反饋。

索要反饋的模板

在大多數(shù)情況下，F(xiàn)BA賣(mài)家只能通過(guò)電子郵件請(qǐng)求反饋，因?yàn)樗麄儫o(wú)法在包裝盒中塞入小紙條或插頁(yè)。但是，如果你有帶有私人標(biāo)簽的產(chǎn)品，則可以在產(chǎn)品包裝盒中放一小塊紙。在這種情況下，你可以索要關(guān)于產(chǎn)品的評(píng)價(jià)。

這些模板適用于使用電子郵件索要評(píng)價(jià)的亞馬遜FBA賣(mài)家，并且是在亞馬遜上索要反饋的優(yōu)質(zhì)模板。選擇一個(gè)可以幫助吸引客戶(hù)的模板，并在收到訂單后約5天將其發(fā)送出去。

亞馬遜訂單確認(rèn)模板

這是你確認(rèn)訂單可交付后發(fā)送的第一封電子郵件。通常，在客戶(hù)收到產(chǎn)品前幾天。

確認(rèn)電子郵件是建立聯(lián)系，加強(qiáng)購(gòu)買(mǎi)決策并提供附加價(jià)值的好方法。

Hi (買(mǎi)家名)

Thank you for your purchasing (product name產(chǎn)品名) from (Brand Name品牌名). Your order should be with you shortly.

We went to great lengths to ensure your product name was made from the finest materials. I hope you’ll enjoy it!

I’ve put together this video that shows you how to use (product name產(chǎn)品名) and X different uses so you get the most out of your (product name產(chǎn)品名).

If you have any questions or experience difficulties while using your (product name產(chǎn)品名), please get in touch and we’ll resolve it as quickly as possible.

You can reach us by replying to this email or (insert contact link插入聯(lián)系鏈接)

Regards

Name of Head of Customer Support客服名

亞馬遜收貨確認(rèn)模板

客戶(hù)收到訂單之后，是你與他們進(jìn)行確認(rèn)的好時(shí)機(jī)。提醒亞馬遜買(mǎi)家反饋對(duì)你的業(yè)務(wù)有多重要，并提供一個(gè)鏈接以使他們留下評(píng)論。

Hi (Buyer’s First Name買(mǎi)家名)

Thank you for your order of (product name產(chǎn)品名). How are you enjoying your (product name產(chǎn)品名) so far? Hopefully, without any issues.

The Amazon community relies on people like you for feedback on (product name產(chǎn)品名) so potential customers have more information when making a buying decision. Two minutes of your time and a few words goes a long way.

You can leave a product review here (insert review link插入留評(píng)鏈接).

Don’t forget to let us know if there’s anything wrong with your order, and we’ll fix it immediately.

Regards

(Head of Customer Support Name客服名)

并非每個(gè)人都會(huì)對(duì)產(chǎn)品感到滿(mǎn)意，賣(mài)家最怕的是負(fù)面反饋。如果客戶(hù)直接與你聯(lián)系，那么你應(yīng)立即為其提供幫助。

Thank you so much for your recent order. We wanted to check if the order met your expectations and see if you are completely satisfied.

If there are any concerns with the order, please let us know directly before leaving feedback so we can more quickly address them.

If the order met or superceded your expectations, please take a moment to leave us positive feedback.

如果你是FBA賣(mài)家，則你可以通過(guò)聯(lián)系賣(mài)家支持以刪除評(píng)論由亞馬遜引起的負(fù)面反饋評(píng)論。只要確保僅在知道問(wèn)題是由FBA(不是你或你的產(chǎn)品)引起的情況下才這樣做。

解釋留評(píng)的原因

一些買(mǎi)家不會(huì)留下評(píng)論，因?yàn)樗麄儞?dān)心這會(huì)花費(fèi)太多時(shí)間或精力。向他們解釋留反饋的過(guò)程不需要花多少時(shí)間，可能會(huì)促使他們單擊“review”按鈕。

Thank you so much for your recent order. To leave us positive feedback head to Your Orders and select Leave Seller Feedback. We greatly appreciate your time!

真誠(chéng)的個(gè)性化電子郵件可以幫你從亞馬遜買(mǎi)家那里獲得積極的反饋。

Hi XXX,

Thank you very much for your recent order. I hope you are enjoying your copy of XXXX. If you have a moment, I would greatly appreciate your feedback on whether or not the book arrived on time and as you expected it.

Feedback helps me to be a better seller and lets other customers know what to expect from me. It also gives me a chance to address any unexpected issues that might come up during the warehousing and shipping process. Thanks again.

Warm regards,XXX